NatureLab Tokyo Email Campaign
Email Marketing has been a cornerstone in online marketing. NatureLab Tokyo wanted to promote their natural, organic, botanical products by demonstrating how to use their products through tutorial videos and expert stylist tips.
ANTIGENERICSTUDIOCO was tasked with crafting a new email template to generate engagement with their videos. We crafted a structure consisting a main video feature and links to other videos that can be consistently rotated as email marketing over periods of time. We have gathered user-driven metrics over other email campaigns to determine the design decisions that will generate more engagement and clicks on the emails to the videos.
